Trendpop Viral 100
A leaderboard for viral things on TikTok
Role
Lead Product Designer
Skills
UI, UX, stats design
Year
2024
WHAT’S THE POINT?
Trendpop already had all the TikTok data but it was hidden behind a paywall as a SAAS product. We wanted to offer a semi-free version in hopes of converting those users as subscribers. Viral 100 was born from that.
REQUIREMENTS
Track and highlight the most viral trends, sounds, creators and hashtags on TikTok, updated daily.
Sounds: Viral audio clips being used in videos.
Creators: Influencers and personalities driving engagement.
Hashtags: Popular tags associated with viral content.
Videos: Specific video formats or concepts that are gaining traction.
Enable the ability to search.
TECH
We used an advanced algorithm that has analyzed over a billion social video posts to understand and decode the recommendation systems behind viral content.
Designs
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Designs 〰️
CHALLENGES
Metric Formatting
Mobile responsive strategy
Balancing Information Density
“A one-stop shop for TikTok virality”
SUCCESS MEASUREMENTS
Viral 100 showcased the top 100 viral trends on TikTok, updated daily. We provided rankings broken down by weekly, monthly, and yearly periods, spanning back until 2018. It served as a tool for marketers and creators to stay informed about emerging viral content to improve their marketing strategies and inspire their creative campaigns.
For marketers: Brands and record labels use Trendpop to execute effective marketing campaigns on TikTok.
For creators: Content creators can use it to find trending ideas and sounds to boost their chances of going viral.