Trendpop Home
A dashboard to track your activity, upgrade your tier and stay informed
Role
Lead Product Designer
Skills
UI, UX, branding, creative direction
Year
2023
WHAT’S THE POINT?
The existing home dashboard wasn’t being utilized due to a lack of engaging tools. We redesigned it as a command center for industry professionals, balancing free discovery tools with clear upgrade incentives while providing immediate value through personalized recommendations and insights.
REQUIREMENTS
Recent activity: search history, campaigns, collections, catalog
Locked features for upgraded tiers: Team(artist discovery), Business(collections) and Enterprise(campaigns, catalog)
Featured creators: emerging and trending creators
Trendpop insights: articles on various topics written by the marketing team such as trends to watch, saved searches and curated collections
Designs
〰️
Designs 〰️
USER VALUE
👁️ Engagement with the dashboard
Increase in home dashboard visits per active user (e.g., +30% within 3 months).
Increase in average time on home dashboard and scroll depth to “Creators to Watch” and “Trendpop Insights” sections.
Percentage of users interacting with at least one module per session (Recent Activity tiles, Creators to Watch, Insights cards).
🛠️ Discovery and tool usage
Click-through rate on discovery modules (Creator Discovery, Artist Discovery, Collections, Campaigns, Catalog).
Number of new searches or saved searches initiated from the dashboard.
Growth in “Creators to Watch” interactions (profile views, list adds) driven from the home view.
💰 Upgrade and monetization impact
Conversion rate from free modules to upgrade actions (clicks on “Upgrade” or “Book a demo” that lead to plan changes).
Uplift in paid-tier adoption among users who engage with the dashboard versus those who do not.
⭐️ Perceived value and retention
Improvement in satisfaction specifically for “Home dashboard” / “Getting started” experience.
Reduction in churn or increase in 30/60/90-day retention among users who regularly use the dashboard.
Share of users returning to the dashboard at least once per week as part of their workflow.
SUCCESS MEASUREMENTS
Trendpop clients responded enthusiastically to the new experience, expressing strong satisfaction with the added functionality and clarity. The redesigned home page became significantly more engaging and insight‑driven, turning into a true starting point for daily workflows.
It now helps users seamlessly pick up where they left off, highlights trending creators to watch, and surfaces Trendpop insights on the latest trends, searches, collections, and relevant upgrade tiers when additional capabilities are needed. This combination of continuity, discovery, education, and clear upgrade paths strengthened user trust and reinforced Trendpop’s value as an essential tool for music industry professionals.