Screenshot of a web application interface for creating pre-release campaign reports, showing options to add an unreleased song, add sounds, and view top line metrics, with a purple and black theme.

Trendpop Pre-Release

Customized reports to monitor unreleased song campaigns

Role
Lead Product Designer

Skills
UI, UX, dashboard design

Year
2024

WHAT’S THE POINT?
This feature helps music marketers, label representatives and artist managers analyze a pre-released songs’ performance for reports and marketing campaigns. Trendpop tracks how many users have favorited or used a song in a sound or song (remixes), to gage how much hype is around it before its official release.

POST CONDITIONS

  • Song needs to be uploaded to Spotify first

  • Pre-release campaign is created and actively tracking

  • User can monitor campaign performance in real-time

  • Reports are generated showing campaign effectiveness

  • Data is available for export and sharing with stakeholders

Designs

〰️

Designs 〰️

1/ Initiate Pre-Release Report

  • User navigates to the "Pre Release" section from the left sidebar

  • System displays the "Create reports for unreleased songs" screen

2/ Add Pre-Release Song Manually

  • User selects "Add an unreleased song to start a campaign"

  • System prompts for song details (song name, artist name, release date)

  • User enters song information

  • System creates a new campaign entry

- or -

Add Pre-Release Link

  • User clicks "Add Pre-Release Link" button

  • User adds pre-release link (DSP from Linkfire)

  • System validates and stores the links

3/ Add Associated Sounds

User selects "Add sounds associated to the unreleased song"

System allows user to link:

    • Search for sounds in Trendpop

    • Drag and drop a TikTok or Spotify URL

    • Upload a CSV file (100 rows max) containing TikTok URLs here

System begins tracking engagement with the selected sounds

4/ View Metrics

  • User accesses "View top line metrics of the song's overall performance"

  • System displays dashboard showing:

    • Social media engagement metrics

    • Viral coefficient and growth trends

    • Geographic distribution of interest

    • Platform-specific performance

  • The campaign ends when the song is marked as β€œreleased”

In the end

πŸŽ‰

In the end πŸŽ‰

BUSINESS VALUE

  • Enables data-driven decisions before official release

  • Helps optimize marketing spend and strategy

  • Identifies high-performing promotional channels

  • Allows for campaign adjustments before release date

PRE-SAVE METRICS

  • Total Pre-Saves: 4,832